I found an article that is titled “Beyond Meat’s home in the meat aisle sparks food fight”, that I wanted to share with you. Click here for the article.
I live in the southeast area of Georgia (in America) in a town that has a population of about 30,000 but it feels so much smaller than that. There are only 4 places to go grocery shopping. Each place has a few vegan/vegetarian products but none of them has Beyond Burgers. If I need something like vital wheat gluten, nutritional yeast, TVP, etc., I have to drive about an hour to Savannah to buy them. While shopping there I have seen Beyond Burgers and they are usually in a stand alone freezer but one place had them in the dairy section. In my area of the South, it is hard to imagine seeing any kind of vegan product in the meat section ! One place, in my town, has Beyond Sausages but it is in a stand alone freezer case that contains thing like 1-2 feet long animal bones, and goat and buffalo meat. It feels like that case is for the “misfit” meat items. Who’s going to look there for a meat substitute ?
With all the various places that you can find the Beyond products in a store, it makes you feel like you are on a frickin’ scavenger hunt ! It would be nice if there was a contract stipulation saying the product has to be in one place for each and every store. I think the meat department would be the best place to put the Beyond Burger and Sausages. I don’t like being in the meat department but I would like to see more people exposed to meat alternatives. If the Beyond Burgers and Sausages were in the freezer section (with the other vegan options), there is a good chance that those who do eat meat, would never be exposed to the Beyond products. In the meat department, the products could show more people how exciting the vegan options are now, compared to decades ago. What do you think?
I wasn’t paid in any form to promote Beyond Meat but I did a hell of a good job though !
Take care y’all !